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Upside | Fintech Finance

About Upside

Upside is Intelligent Cashback as an API, enabling fintechs and everyday apps to provide their users with frictionless cashback. Upside uses Open Banking data to hyper-personalise offers. Spend data is highly predictive which enables Upside to create valuable insights to API customers and retailers.

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Upside and Marqeta Partner to Unlock Growth Opportunities for Consumer Card Programs

March 25 2025

Upside, a leading digital marketplace dedicated to empowering individuals and businesses financially, today announced a strategic partnership with Marqeta.

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 Payfare Partners With Upside to Provide Cashback Rewards on Fuel and Food for DasherDirect Cardholders

Payfare Partners With Upside to Provide Cashback Rewards on Fuel and Food for DasherDirect Cardholders

March 2 2023

Upside, a retail technology company, and Payfare Inc. (“Payfare”, TSX:PAY), a leading fintech powering instant […]

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 Loyal Customers Are Worth 22X More Than Average Customers, According to New Retail Report | Fintech Finance

Loyal Customers Are Worth 22X More Than Average Customers, According to New Retail Report

September 14 2021

Today, intelligent marketing service Upside releases its first industry white paper on retail loyalty, which […]

Upside often associated with:

Alex Kinnier

Alex Kinnier
Andries Smit

Andries Smit