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UnaCash: One in Four Filipinos Have Used Buy Now, Pay Later Services; Unique Users Rose to 28.4 Million in 2024

March 25 2025

The Buy Now, Pay Later (BNPL) market in the Philippines has seen significant growth in terms of unique users, with at least one out of four Filipinos having tried the service at least once between 2018 until the end of 2024.

Erwin Ocampo