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About Plum
https://withplum.com/About Plum
Plum is money, motivated. We’re the ultimate smart money app, with the mission to make wealth building automatic. Founded in 2016 by Victor Trokoudes (ex-Wise), Plum automates parts of personal finance that people find difficult or don’t have time for, helping them save,
invest, budget and manage their spending. Plum has over 1.7 million customers across the UK and EU, helping them set aside more than £2 billion. Plum was named the UK’s Best Personal Finance App in the British Banking Awards 2023, and came fifth in the 2022 Deloitte UK Technology Fast 50, a ranking of the 50 fastest-growing technology companies in the UK. Plum is headquartered in London, UK, and has offices in Athens, Greece and Nicosia, Cyprus.
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Plum Introduces Worldwide Travel Protection Powered by Qover
January 29 2026
Plum, the smart money app, is expanding its offering with worldwide travel protection. The feature gives customers and their families immediate peace of mind whenever they travel.
Smart Money App Plum Launches No Spend Challenge Which Could Save You Hundreds This January
January 2 2026
Smart money app Plum has launched a No Spend Challenge to help users limit their spending and boost their savings
Smart Money App Plum Granted EMI Licence
December 10 2025
Plum has been authorised as an EMI (Electronic Money Institution) by the UK regulator, the Financial Conduct Authority
Smart Money App Plum Removes Withdrawal Restrictions for Cash ISA
October 13 2025
Smart money app Plum has removed withdrawal restrictions from its popular Cash ISA product. The move comes as savers seek more flexibility from their savings products.
Plum Unveils AI Tool Using Google’s Gemini to Shake Up Personal Money Management
September 9 2025
Plum, the smart money app trusted by millions, today unveiled its groundbreaking AI-powered tool built on Google Cloud and enabled by Google’s Gemini models.
Plum Launches Lifetime ISA to Help People Save for Their First Home
May 6 2025
Smart money app Plum is launching a Cash Lifetime ISA today, designed to help customers put money aside for their first home
Plum Secures £15M in Venture Debt From BBVA
April 14 2025
Smart money app Plum has secured £15m in debt financing from global financial group BBVA, following a transformational year of delivery.
Plum Raises £16m Series B After Rapid Growth and Approaches Profitability
July 23 2024
Smart money app Plum has raised £13.4m in funding from institutional investors, including a second […]
Plum Expands Investment Offering in the EU With ETFs
June 11 2024
Smart money app Plum has expanded its investment offering to include ETFs across its EU […]
Plum Launches Market-Leading Cash ISA with 5.15% AER
March 20 2024
Smart money app Plum is launching its Cash ISA today with a market-topping rate of […]
Plum launches Spend Tracker for smarter budgeting
January 18 2024
Plum, the smart money app, has added a new Spend Tracker to help customers with […]
Plum enters partnership with Eurobank, secures 10m EUR investment
November 30 2023
Plum, the smart money app, has announced today a strategic partnership with Eurobank, one of […]
Two out of every three young people aren’t motivated to save, says Plum
November 23 2023
More than two thirds (67%) of young people in the UK are not feeling motivated […]
Interest inequality: Major UK banks lag behind global savings rates
November 20 2023
The interest rates offered on easy access savings accounts by some of the largest banks […]
Plum launches innovative ‘Plum Interest’ to boost returns on cash
September 26 2023
Plum, the smart money app, has launched a new ‘Plum Interest’ product, allowing customers to […]
British Public Missing Out on £17 Billion a Year from Banks Profiteering by Offering Low Interest Rates
September 20 2023
Ahead of the Bank of England announcing the latest interest rates tomorrow, smart money app […]
Upvest to Support Plum’s Investment Product Expansion Across Europe
September 6 2023
Berlin-based fintech Upvest is set to provide Plum, the smart money app, with its investment […]
Plum launches News to keep investors in the know
August 1 2023
Plum, the smart money app, has added financial and business news functionality to its innovative […]
Plum: Younger investors look to the States while older investors back Britain in Q12023
June 12 2023
The US market is currently in favour with younger investors, according to the latest investor […]
Plum to launch new “Interest” product for UK and EU customers
June 7 2023
Plum, the smart money app, is planning to launch a new “Interest” offering in Q3, […]
Europe’s Rockstars Take Their Stages At Money20/20
May 26 2023
Money20/20, the world’s leading fintech show, regarded as the place where money does business, unveils […]
Plum data: One in three women believe they could become a millionaire through investing
May 3 2023
Research from smart money app Plum has revealed an ambitious generation of women who anticipate […]
Plum Introduces Watchlists and Price Alerts to Support Stock Investor Decision-Making
April 20 2023
Plum, the smart money app, is today launching two new smart features for stock investors, […]
Plum: 1 in 3 young people considering a stocks and shares ISA to beat inflation
March 27 2023
With inflation continuing to rise in the UK, 1 in 3 (33%) young people are […]
Plum expands investment offering to 3,000 stocks
February 9 2023
Smart money app Plum has expanded its investment offering to 3,000 US stocks. This means […]
Plum launches its personal finance app in five more European countries
January 24 2023
Plum, the smart European money app, is today announcing its launch in five new European […]
Plum Launches ‘Naughty Rule’ to Keep Savings on Track in 2023
January 12 2023
Smart money app Plum is today launching the ‘Naughty Rule’, a brand-new feature to help […]
Plum lands new positioning with a new TV spot and campaign from Founders Makers to help tackle cost-of-living challenges
January 10 2023
Plum, the smart money app, today reveals its new ‘money motivated’ positioning with a TV […]
Plum Data: 61% of Young People Trust AI to Predict Financial Trends
December 8 2022
Trust in artificial intelligence (AI) to improve financial knowledge and management is growing among young […]
Plum Stats: Millennial Investors Opt for US and Health as Recession Looms
December 1 2022
UK. Millennial investors opted for US and Health stocks in Q3 as they brace their […]
Plum makes crypto investing available for EU customers
November 29 2022
Plum, the European smart money app, is adding crypto investing to its range of investment […]
Plum Ranked no.1 Fastest Growing Fintech in the UK in the 2022 Deloitte Technology Fast 50
November 18 2022
Smart money app Plum today announces that it ranked no.1 among fintechs and no.5 overall […]
Plum Raises £1m From Investors in Only 8 Hours of Crowdfunding
October 14 2022
Smart money app Plum has secured £1m from investors in the first eight hours of […]
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October 5 2022
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Plum to Launch New Crowdfunding Round With £5m Funding From SVB
October 5 2022
Smart money app Plum is to embark on its third crowdfunding round, following a standout […]
Plum joins forces with Bitpanda to bring crypto investing to more customers
September 29 2022
Smart money app Plum and fintech unicorn Bitpanda have joined forces to make crypto investing […]
Plum to offer stock investment and debit cards in Europe
September 12 2022
Plum, the European smart money app, is launching stock investing and a debit card for […]
Plum Launches its Personal Finance App in Belgium
July 19 2022
Plum, the smart European personal finance app, is today announcing its launch in Belgium. Belgians […]
New Plum debit card supports better budget control for customers
July 6 2022
London fintech Plum, Europe’s ultimate personal finance app, has launched a debit card to help […]
Plum users shun non-essentials as cost-of-living crisis bites
May 12 2022
Plum users are slashing their spending on key non-essential areas as they tighten their belts amid the rising cost of living – […]
Plum launches commission-free stock investing in the UK
May 4 2022
Investment and saving app Plum has launched a new stock investing feature that allows customers […]
Plum adds customisable widgets to its investing app
March 7 2022
Investment app Plum has added an innovative widget feature for its iOS users to make […]
Airwallex partners with Plum to power its stock investing feature
March 3 2022
Airwallex, a global fintech platform, today announced its partnership with leading investing app, Plum, to […]
Plum appoints new Product VP as it prepares to launch new US stocks offering
February 11 2022
Plum, Europe’s ultimate money management app, has appointed Phu Ly as Product VP, as the […]
Plum completes $24 million fundraising campaign to drive future growth
November 30 2021
Plum, Europe’s ultimate money management app, has successfully raised a total of $24 million from a […]
EXCLUSIVE: "There's an App for That!" - Stuart Thomas in 'The Fintech Magazine'
March 26 2024
We asked one informed user of wealth management apps to give us his Top 3. […]
EXCLUSIVE: The fintechs using open banking to improve financial wellbeing
August 30 2023
For the everyday consumer in the UK and around the world, the cost of living […]
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August 18 2023
Crowdfunding has long been seen as a way for an audience to support creative projects […]
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