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About Plum

Plum provides a smart money application that helps individuals save and invest towards their financial goals. The platform offers products including cash ISAs, exchange-traded funds, stocks and travel insurance alongside automated budgeting and saving tools. Recent coverage has focused on the company reaching profitability, securing venture debt and expanding its investment services across Europe.

FF News has published 40 stories, 1 video interview and 3 analysis pieces featuring Plum since 2017, most recently "Plum Launches AI-Powered Money Guidance, Delivering Tailored Plans in Minutes to the General Public" (10 June 2026).

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