Lassie

About Lassie
Lassie provides digital pet insurance and preventive health services for dog and cat owners. The company operates across European markets including Sweden and France, offering insurance products that focus on pet care and wellness. Recent coverage has focused on the firm's funding rounds and its partnerships within the pet technology sector.
FF News has published 5 stories featuring Lassie since 2023, most recently "Lassie Appoints Former Klarna Brand Chief Rebecca Jerndahl Tepavac as VP Brand" (11 November 2026).
People at Lassie on FF News
- Hedda Båverud Olsson, CEO and Co-founder
- Rebecca Jerndahl Tepavac, VP Brand
Latest Lassie news
- Lassie Appoints Former Klarna Brand Chief Rebecca Jerndahl Tepavac as VP Brand 11 November 2026 Insurtech Eye
- Pet Love Boom Fuels Lassie’s $75m Series C as It Moves to Own the Future of Pet Care in Europe 12 February 2026 Insurtech Eye
- Lassie X Tractive in an Exciting New Collaboration 14 January 2025 Insurtech Eye
- Swedish Pet-Tech Lassie Approaches 100 000 Customers and Launches in France 21 May 2024 Insurtech Eye
- Lassie raises €23 million led by Balderton Capital to build the future of preventive pet insurance 28 November 2023