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Kard

About Kard

Kard provides a commerce media platform that enables financial institutions to offer personalised rewards to cardholders. The company facilitates merchant-funded offers and utilises transaction data to enhance the banking experience for consumers in markets including France. Recent coverage has focused on the acquisition of the business by Citi and its partnerships within the paytech sector.

FF News has published 3 stories featuring Kard since 2022, most recently "Citi Launches Commerce Media Platform to Target 70 Million Credit Card Customers" (23 September 2026).

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