Imprint Partners with Nova Credit, Adding Cash Flow Analytics to Suite of Underwriting Capabilities
June 27 2025
Imprint, the leading provider of modern co-branded credit cards, today announced a partnership with leading credit infrastructure and analytics company Nova Credit to introduce cash flow analytics to its suite of underwriting capabilities, unlocking a more real-time and granular view of consumer financial health, and expanding consumer access to credit. To launch this functionality, Imprint will integrate the Nova Credit Platform capabilities into Imprint’s existing decisioning workflows, powered by leading identity and fraud prevention platform, Alloy.