HYPEHYPE, which operates under an electronic money institute license, is the digital solution for simple and efficient daily money management. It works through an account, which can be opened directly from a smartphone, a card and a mobile app, that gives access to all major financial services. Created as a simplified alternative to traditional models, HYPE has established itself in Italy as the leading neo-bank thanks to its ability to rethink and reinterpret the world of banking in light of the opportunities opened up by regulatory evolution and its ability, as a tech company, to read and anticipate customers' needs. Services such as bank transfers, payments, loans, savings and investments, with access thresholds starting from just a few euros, are flanked by other innovative and constantly evolving ones that make HYPE a point of reference for being aware of everyone's financial resources and capabilities. To ensure flexibility and responsiveness to new needs, HYPE combines proprietary and third-party solutions, choosing from the best available on the market. The offering is articulated on: HYPE, HYPE Next, and HYPE Premium - three accounts designed to accompany the growth of retail customers in terms of both age groups and financial needs - and HYPE Business, designed for freelancers and sole proprietors, VAT account holders, and available through a dedicated app. On the market since 2015, HYPE has 1.7 million customers, growing rapidly and steadily. Since January 2021, it has been a joint venture between Fabrick and illimity.