Groov
About Groov
Groov provides embedded lending solutions and flexible funding options for small and medium-sized enterprises. The company offers business lending services to support growth across various sectors, including the automotive industry. Recent coverage has focused on the development of embedded lending technology and the closing of investment rounds to address the global funding gap for SMEs.
FF News has published 2 stories featuring Groov since 2024, most recently "Payment Assist Launches Business Lending Division to Power Automotive Growth" (13 June 2025).