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About Groov

Groov is the gateway to embedded B2B finance. Through a single connection Groov connects payments & software companies, including marketplaces and POS providers, to financial institutions. Through this connection companies get access to financial products which they can offer to their merchant customers.

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Payment Assist Launches Business Lending Division to Power Automotive Growth

June 13 2025

Payment Assist, the UK’s leading provider of Buy Now Pay Later (BNPL) and retail finance solutions for the automotive sector, has announced the launch of a business lending division, expanding its offering to include merchant cash advance, business loans, invoice finance and business credit cards.

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 groov

Groov Secures £1.5m to Pioneer Next-gen Embedded Lending Solution to Solve the $1.2trn Funding Gap in the Global SME Sector

November 8 2024

Groov, a pioneering orchestration layer for embedded lending, announces the successful completion of a £1.5 […]

Groov often associated with:

Mark Hazzard

Mark Hazzard
Rakesh Jena

Rakesh Jena