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Direct Line Group

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About Direct Line Group

Direct Line Group provides general insurance services to personal and business customers across the United Kingdom. The company manages a portfolio of brands and has expanded its digital offerings through the acquisition of the pay by mile motor insurance provider By Miles. Recent coverage has focused on executive leadership appointments and strategic acquisitions within the insurtech sector.

FF News has published 5 stories featuring Direct Line Group since 2023, most recently "Roamly Expands to London and Appoints Dan Severin to Lead Global Mobility Insurance Strategy" (30 July 2026).

Part of: Aviva

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