Bibby Financial Services Embarks on Web Transformation Journey With Contentstack to Deliver Outstanding Customer Experiences

Contentstack, the leading composable digital experience platform (DXP) powered by the number one enterprise headless CMS, is replacing Bibby Financial Services’ (BFS) legacy Sitecore platform. This strategic move aims to put BFS customers in the driver’s seat by offering cutting-edge digital experiences, with a key focus on transitioning from the previous Sitecore platform to a flexible, scalable, and future-proof CMS. BFS will also tap into the company’s DXP offerings – including Personalize, Automate, and Launch – to offer highly-personalised, digital experiences at scale across 9 international markets.

A Business Adapting for the Future

Founded in 1982 and part of the 208-year-old Bibby Line Group, BFS has built a reputation as a trusted financial partner for small and medium-sized businesses. BFS is aiming to move beyond its static “brochureware” website, which currently supports basic marketing and sales efforts.

“As a family-owned business, our strategy is all about delivering for our customers, colleagues and the markets that we serve. By partnering with Contentstack, we’re future-proofing our digital landscape, bridging the gap between our rich, trusted heritage and future customer journeys.”Adam Park, Marketing and Communications Director, Bibby Financial Services

“We are a people-based business, and Contentstack stood out as a partner, offering scale, scope, and a human-centric approach that we value. We also aligned with Contentstack’s vision, roadmap, and customer care. This partnership reflects our commitment to navigate a dynamic business landscape. Together, we’re building an advanced platform will drive innovation, and enable us to better support customers, colleagues and partners.”

Contentstack will empower BFS to:

• Transition from the Sitecore platform to a more flexible, scalable, and future-proof CMS to power the future of digital experiences.
• Craft unforgettable customer journeys with targeted personalisation journeys and data-driven insights.
• Enable marketing teams to work faster and smarter with intuitive workflows and seamless integrations, driving efficiency and enabling focus on high-impact strategies.
• Reach the goal of streamlining communication with customers, partners and internal teams.

“The biggest challenge that many financial services businesses face is understanding how they can combine people and technology to stay relevant in a competitive market.” said Neha Sampat, CEO and founder of Contentstack.

“By choosing Contentstack, Bibby Financial Services can build upon its rich legacy by embracing a personalised customer experience, while keeping people at the heart of what they do. Being a true enterprise partner means that we help recognisable brands like BFS with the tools, technology, and support needed to power the world’s best digital experiences.”

Trusted by some of the most iconic brands including Burberry, Mattel, and financial leaders such as RSA Insurance and TaxFix, Contentstack crafts tailored solutions to help organisations achieve their digital ambitions. BFS’s new digital experience powered by Contentstack will launch in mid-2025.