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Thursday, October 23, 2025
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Unlocking The Potential Of Embedded Insurance

Wakam and Open and Embedded Insurance Observatory have recently published a whitepaper titled “Unlocking the potential of embedded insurance,” which explores the untapped potential of this emerging field.

The paper delves into the concept of embedding insurance products and services into the customer journey, making it an integral part of the overall experience. According to the whitepaper, this approach can help insurers to offer more personalized and tailored products, increase customer engagement, and generate new revenue streams.

The authors also examine the current state of insurance, identify some of the key players in the field, and outline the challenges that insurers may face in this evolving landscape. Overall, this whitepaper provides a compelling case for unlocking the potential of embedded insurance and offers valuable insights into how insurers can stay ahead of the curve.

Download the Whitepaper here

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