Three-quarters of middle-market consumers in the United States, defined as those with a household income between $55,000-$160,000, rate their financial situation as good, and 73% still believe the "American Dream" is within reach. Yet beneath this individual confidence lies a more sobering reality; perceptions of economic strength are masking the strain inflation is placing on household spending, future savings and long-term consumer confidence. This is according to the 2025 Middle-Market Survey from TruStage, an insurance and financial services provider that protects 39 million consumers across the United States.

TruStage™, a leading insurance and financial services provider, has announced key enhancements to the digital lending process, simplifying the insurance experience for both the borrower and their financial institution. The updated digital purchase solution gives customers the ability to opt-in to payment protection directly within their loan application, automatically integrating protection into loan documents.

SavvyMoney, a leading provider of financial wellness tools and personalized loan offerings, is proud to announce an exciting new integration with TruStage™, a financially strong insurance, investment and technology provider, to enhance and streamline loan application processes for financial institutions and their consumers.

Zirtue, the world’s leading relationship-based lending app with a mission to drive financial inclusion, announces […]

CUNA Mutual Group today announced its plans to unify its businesses under a single brand, […]