Despite the growing visibility of finfluencers such as Mia, Becca Bloom, and Yasmin, it’s still friends and family who top the trust charts when it comes to financial guidance

Unbiased, the UK’s leading financial advice platform, has conducted extensive research to reveal the major profile markers of the average female advice seeker.

New research from Unbiased, the UK’s leading financial advice platform, reveals that while consumers see a role for artificial intelligence (AI) in routine financial tasks, they still expect to work with human advisers. The findings highlight a clear opportunity for advice firms, integrating AI to enhance efficiency without losing the personal connection that clients value most.

2 in 5 Brits (40%) have used a generative AI tool such as ChatGPT or Gemini for personal finance advice, according to research by personal finance comparison site Finder. That’s an estimated 21.3 million people in the UK.

TSB found that over two-fifths (42%) of 16–24-year-olds reported having used social media to access financial advice in the past 12 months

Millions more people could get help navigating their financial lives with support on pensions and investments, under proposals announced today by the FCA

intelliflo, a global leader in financial adviser technology, has released its 2025 Advice Map of the UK. Drawing on 2.8 million advised client records held within intelliflo office, the Advice Map of UK reveals how widely advice is accessed and found that engagement with financial advice varies considerably across age, relationship status, gender, and geographical location. The advice gaps highlighted in the data show older generations, men, and married individuals are significantly more inclined to seek financial advice, whereas younger people, women, single people, and certain regions remain largely underserved.

intelliflo, a global leader in financial adviser technology, has released its 2025 Advice Map of the UK. Drawing on 2.8 million advised client records held within intelliflo office, the Advice Map of UK reveals how widely advice is accessed and found that engagement with financial advice varies considerably across age, relationship status, gender, and geographical location. The advice gaps highlighted in the data show older generations, men, and married individuals are significantly more inclined to seek financial advice, whereas younger people, women, single people, and certain regions remain largely underserved.

intelliflo, a global leader in financial adviser technology, has released its 2025 Advice Map of the UK. Drawing on 2.8 million advised client records held within intelliflo office, the Advice Map of UK reveals how widely advice is accessed and found that engagement with financial advice varies considerably across age, relationship status, gender, and geographical location. The advice gaps highlighted in the data show older generations, men, and married individuals are significantly more inclined to seek financial advice, whereas younger people, women, single people, and certain regions remain largely underserved.

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