Fintech Finance Podcasts: The FF Salon with Denise Johansson
Enfuce is the forerunner in the fast-moving fintech world, revolutionising payments for fintechs, banks and merchants since day one. But why did Denise Johansson, Co-Founder of the Nordic Fintech company want to rebuild payments from the ground up?
‘One part is lack of opportunities, wherever in life you are, and the second part is that you see an opportunity, you see a gap in the industry. For us it was exactly those two’. With the same pitches and the same services being thrown around, the opportunity to shake things up was too big to miss. But with Nordic finance being at the forefront of innovation, how does Enfuse keep up with the ever evolving industry?
“You never know what will come next, but as soon as you start to know, you’re not interested”
Visiting the FF Salon, Denise tells us how she wants to enable innovations we haven’t seen yet – and not just for companies in Europe alone. Talking about global Fintech, it’s projected that the whole world will move to the digital space in terms of finance. But which countries are already well ahead? And what can we learn from the global market?
As of now, it’s believed that financial technologies are mostly used in the European Union, especially the Nordic states, where the use of cash has all but disappeared from the economy. But is there still the odd city holding on to the concept of ‘cash is king’, and are they closer to home than we think? Any guesses?
By expanding the industry in developing countries, every citizen of the world will have the opportunity to participate in the global digital economy, driving growth inside and outside those countries. Yet despite its small population and a relatively conservative banking scene, the Nordic region is one of the most dynamic places in the world of financial technology.
As Denise takes us through her game plan, there is no sign of that trend letting up.
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