About Siri Børsum

Siri Børsum is a digital business and media executive with extensive experience working in the Norwegian market, collaborating with both global and national organizations. As a technological, commercial, and strategic leader with an entrepreneurial mindset, he excels in fostering collaboration, innovation, and inspiration. With strong negotiation and communication skills, he is a sought-after public speaker and has a proven track record in effective sales/operations management, strategic planning and execution, and leading projects both locally and internationally. His areas of expertise include consulting, digital marketing, business management, business development, startups, ecommerce, organizational culture, and digital transformation. Siri Børsum joined Huawei as Global VP Finance Vertical Eco-development & Partnership within Business Consumer Group in March 2020. At Huawei, she’s building a new organization from Oslo (NO) within the firm, aimed at the world’s banking and finance sector. Siri Børsum looks back at a successful track record of being a part in building up companies: She was one of the first hires at OMD Norway, Kanal 24 (now Radio Norge), and Google Norway, hugely contributing to their today’s success. At Google, she had worked for 12 years, where she’d been the Industry Leader for Travel & Finance and served as Brand & Culture/Innovation Evangelist in Silicon Valley. She is a popular speaker on topics such as finance, digitization, digital marketing, transformation, and innovation She has 20 years of experience from the media industry in sales, finance, and from various board positions. Siri Børsum has a strong and passionate relationship with digitalization, organizational culture, innovation and the opportunities technology provides, and how it can improve both the customer journey and not least the results.