About Khyati Soparkar

• 15 years in Product Marketing / Marketing Strategy / GTM for FinTech, e-Commerce, Payments. • B2B, B2C, SMB, B2B2C Technology Marketing: Cross-border payments, e-commerce, enterprise software, mobile apps, subscription, SaaS (Mobile and Digital) • People leader and individual contributor in fast moving settings at established companies, scale-ups and startups • Go-to-market strategy, product launches, sales enablement, customer insights and data-driven marketing programs on online and offline channels • Personal style: collaborative builder, resourceful doer, continuous learner • Interest in mission-driven companies focused on open access, education, healthcare Contact: soparkarkhyati@gmail.com Diverse settings: -> Senior Director of Global Product Marketing at Rapyd, fintech unicorn valued at $15B focusing on cross-border payments. -> Global Product Marketing and GTM strategy across B2B, SMB and B2C audiences for eBay payments, with billions in volume for millions of buyers and sellers worldwide. -> Built Digital Payments Marketing function at Wells Fargo and managed partnerships with Apple, Google, Samsung, VISA to acquire and engage consumers and small businesses (SMB) on mobile wallets. ->Marketing launch, GTM strategy and sales enablement for enterprise SaaS-based products in startup settings at FinTech and EduTech companies. -> Subscription marketing for first online and mobile payment solutions targeting small businesses (SMB) at American Express. Experience: • Product Marketing: B2C (Consumers), B2B (Enterprises), SMB (Small Businesses) • Channel, Partner and Corporate Marketing • Integrated Marketing (Digital, Social, Onsite, Event, PR, In-Product, Offline) • Campaign Strategy and Launch (owned, paid, partner, earned) • Go To Market Strategy (goals, messaging, targeting and segmentation, channel mix, measurement) • Lifecycle Marketing / Funnel Optimization (awareness, conversion, adoption, usage, advocacy) • Global Launch Planning and Expansion • Sales Enablement • Customer Insights and Research • Agency Management