" class="no-js "lang="en-US"> Khensani Nobanda - Fintech Finance
Sunday, November 27, 2022
Khensani Nobanda | Group Executive for Marketing and Corporate Affairs at Nedbank Group | Fintech Finance

Khensani Nobanda

About Khensani Nobanda

As both the Executive of Marketing and Corporate Affairs as well as a member of the Nedbank Group Executive Leadership, I am responsible for ensuring that there is a cohesive & consistent alignment between marketing messaging, brand positioning and the business objectives across the group. Strategically, I provide input into various Nedbank structures, committees and partnerships by integrating marketing into the growth plan of the organization.

My key objective is to drive transformation in the advertising and marketing industries by pushing organizations to create brand value through driving change, challenging the status quo and taking risks. This is supported by my passion for bringing brands to life, enhancing their narrative and potential to deliver tangible value to consumers and society by being purpose-led & values-driven.

I carry over 20 years of marketing experience having gained invaluable experience across various industries working with South African & multinational organizations such as Unilever, Diageo, SAB & Vodacom.
My approach is to harness creativity to grow brands in a way that has a real business impact. This is largely inspired by my strong intuition to judge creative and how it translates, which you’ll find reflected in my ability to get my teams to think about results when thinking about marketing.

I’m motivated by growth, creativity, & impact, helping me achieve several accolades in recognition for my contribution to the industry, including top honours as winner of the Loeries 2021 “Marketing Leadership & Innovation” award & the “Marketing Industry Leader of the Year” by AdFocus. My affinity for marketing extends beyond my role at Nedbank. I am a member of the board of Effie Awards South Africa, a regular member of the judging panel for the Loeries and the 2022 Bookmarks Awards Jury President.

Outside of work, I am a sports enthusiast and especially enjoy watching Liverpool play. I recharge by listening to good music, in good company whilst drinking good wine. What I appreciate about my job is being able to pursue both my personal goals & professional passions with equal pleasure.

As both the Executive of Marketing and Corporate Affairs as well as a member of the Nedbank Group Executive Leadership, I am responsible for ensuring that there is a cohesive & consistent alignment between marketing messaging, brand positioning and the business objectives across the group. Strategically, I provide input into various Nedbank structures, committees and partnerships by integrating marketing into the growth plan of the organization.

My key objective is to drive transformation in the advertising and marketing industries by pushing organizations to create brand value through driving change, challenging the status quo and taking risks. This is supported by my passion for bringing brands to life, enhancing their narrative and potential to deliver tangible value to consumers and society by being purpose-led & values-driven.

I carry over 20 years of marketing experience having gained invaluable experience across various industries working with South African & multinational organizations such as Unilever, Diageo, SAB & Vodacom.
My approach is to harness creativity to grow brands in a way that has a real business impact. This is largely inspired by my strong intuition to judge creative and how it translates, which you’ll find reflected in my ability to get my teams to think about results when thinking about marketing.

I’m motivated by growth, creativity, & impact, helping me achieve several accolades in recognition for my contribution to the industry, including top honours as winner of the Loeries 2021 “Marketing Leadership & Innovation” award & the “Marketing Industry Leader of the Year” by AdFocus. My affinity for marketing extends beyond my role at Nedbank. I am a member of the board of Effie Awards South Africa, a regular member of the judging panel for the Loeries and the 2022 Bookmarks Awards Jury President.

Outside of work, I am a sports enthusiast and especially enjoy watching Liverpool play. I recharge by listening to good music, in good company whilst drinking good wine. What I appreciate about my job is being able to pursue both my personal goals & professional passions with equal pleasure.

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