About Jasper Martens

Jasper Martens is a marketing professional with 15 years of client-side marketing experience. He is passionate about building financial brands, understanding that it can be challenging but embracing the challenge. All the projects he manages follow strict metrics and ROAS (Return on Advertising Spend) requirements, working closely with acquisition and analysis teams. Jasper Martens is also a speaker at various industry events and has won multiple marketing awards. Jasper Martens is a strong team leader, entrepreneurial, and passionate about driving true customer focus for financial brands. He understands the importance of judging success from marketing campaigns through measurable results. He leverages this excitement to lower CAC (Customer Acquisition Cost) and increase LTV (Lifetime Value) in customer growth. Jasper is the Chief Marketing Officer of PensionBee, having joined the company in 2015. He is responsible for product and marketing across the business and brings extensive multichannel marketing experience to PensionBee. Prior to joining PensionBee, Jasper Martens was Head of Marketing and Communications at small business insurance provider, Simply Business. Before moving to London, Jasper Martens ran his own online marketing agency which he founded in the Netherlands. He won a DADI award (online marketing) and Digi Award in 2014 (customer insight) for his campaigns. There’s almost nothing He likes more than collaborating to make cool things happen.