About Bob Gaydos

Bob is the CEO and Founder of Pendella Technologies. We empower the current distribution system to be digital-first for the online sale and agent assist sale of all types of life and disability insurance. Pendella is an enterprise SaaS solution that revolutionizes the sale of individual life and disability insurance. The problem that we solve: the high cost of selling life & disability and we do it across all products, all ages, health status, and financial needs. We open new markets. Bob is a nationally recognized executive in the life and health insurance industry including InsurTech. Over the last 30 years, Bob has founded, invested, advised, and operated innovative companies in the benefit & insurance industry including Limelight Health, Pendella, Maxwell Health, Connected Benefits, Choice Strategies, Benefit Group, Choice Plus of New England, Kashable, and others.