Women lead the way when it comes to new cryptocurrency investors

The number of women considering crypto investment has doubled in the last six months, as demand among men levels out, according to new findings.

The data comes from market research conducted by London Block Exchange (LBX) – the UK’s only dedicated multi-cryptocurrency exchange.

It shows that interest in cryptocurrency among women has more than doubled in a little over six months, with one in eight women (13%) saying they’re now considering investing, compared to just six per cent at the turn of the year.

This figure rises to nearly one in five women (20%) when looking just at the millennial audience, further solidifying digital currencies as an investment of choice among young people.

At the same time, interest among male investors has levelled out, with no major growth in interest from male audiences in the first half of the year, making women the ‘growth audience’ for crypto.

The research also threw up some interesting differences when it comes to male and female opinions on buying the likes of Bitcoin, Litecoin and Ethereum. Firstly, it seems that women suffer less from FOMO (fear of missing out) around their investments compared to men (9% vs 18%), perhaps suggesting a more considered approach.

Furthermore, it seems that women take a more collaborative approach to their investing in digital currencies, being nearly twice as likely to seek advice from friends and family around the issue, while men are more likely to ‘go it alone’1.

LBX Senior Business Analyst, Agnes de Roeyer said:

“There’s still a common misconception that cryptocurrency is a game for men, but we’ve seen hundreds of women sign up for our exchange in the last few months and some of the most inspiring and knowledgeable investors, leading the way in the industry are female.”

One of the most popular commentators on cryptocurrency is Nicola Duke (@Niktrades) who has more than 100,000 followers across Twitter and Facebook and regularly conducts tutorials on technical analysis of a range of cryptocurrencies on her ‘MondayNight Crypto’ sessions.

LBX opened in November for OTC trades and is currently on-boarding retail customers to its user-friendly app, which is backed by world-class London-based customer service and follows rigorous KYC/AML protocols. Members also receive its acclaimed daily market report, which can also be viewed on Telegram on the LBX News channel. It is expected to fully launch within weeks, when it will confirm its UK banking partner.