Wayra Partners with Tubecon

As a part of the partnership, Telefónica and Tubecon will develop a jointly-hosted Tubecon Creator Lab studio space in the Telefónica building at Gran Via, Madrid. The working space will include video production studio facilities, editing space, and a hangout area. Tubecon Creator Lab is planned to become a physical meeting point, where the YouTuber community and online video creators can collaborate and create content with professional quality equipment. The partnership also includes the intention of an investment over-subscribing Tubecon’s initial seed round.

The studio facility will host a pilot project, where Tubecon and Movistar+ will collaborate with young online video creators to explore new ways of communication. Movistar+ is a subscription platform for digital television owned by Telefónica. Telefónica’s intention for the collaboration is to cultivate a long-term working relationship with the emerging online video creators and aspiring online influencers who appeal to young audiences.

Tubecon is organising major YouTuber events in multiple markets in Europe. The latest Tubecon event in Helsinki in August 2017 gathered 17,500 visitors. Tubecon is currently opening several new markets in Europe and developing the brand into a multiplatform media property, including studios and digital television content creation.

Tubecon organised an arena-scale YouTuber event in Madrid in February 2017 in collaboration with Wayra. Tubecon’s plan is to continue engaging the community of 200 Spanish YouTubers already associated with Tubecon. Tubecon also plans to continue organising new community-driven events in Spain together with Spanish online video creators.

Tubecon Creator Lab Madrid will open during Autumn 2017.

Wayra is Telefónica Open Future_ accelerator of digital startups whose main objective it to promote innovation and detect new products and services in Latin America and Europe in the field of Information and Communications Technology (ICT ). Through its global project acceleration model, Wayra supports entrepreneurs in their development by providing them with technological tools, qualified mentors, an avant-garde working space and funding to accelerate its growth.

Risto Kuulasmaa, CEO and Co-founder at Tubecon International comments:
“Tubecon is excited to have Telefónica as a global partner. Tubecon Creator Lab will become also our new headquarters in Spain. The studio will provide an interesting opportunity to continue our hands-on collaboration with the Spanish creator community and our local partners.”

Paloma Castellano Sanz, Director of Wayra Madrid comments:
“Tubecon’s Creator Lab is much-awaited concrete project allowing exploring and co-creation with the next generation video creators becoming future media professionals.”