ValidSoft appoints Mac Parra as US Regional Vice President

ValidSoft, a voice biometric and multi-factor authentication SaaS company today announced the appointment of Mac Parra as its Western US Regional Vice President. Mac holds a wealth of knowledge with over 20 years’ of sales experience in the technology and cyber security industries.

Prior to joining ValidSoft, Mac served as Sales Director for seven years with Accenture, followed by five years at Parasoft. Most recently he served as the Vice President of Sales for the US at GDPR Compliance company, NeuSoft.

Mac will be responsible for ValidSoft’s business development in the Western United States. He will focus on aggressively growing the company’s revenues, by building strong relationships with ValidSoft’s existing customers, partners and prospective customers. Ensuring that customers and partners realise the full value of their voice biometric deployments is a key objective for ValidSoft, which Mac will be fully responsible for achieving in his regions.

Commenting on his new role, Mac said: “I am delighted to join ValidSoft at this exciting time. The team already have a highly significant pipeline with very impressive clients and new opportunities, and I look forward to executing aggressively on the go-to-market strategy, growing the pipeline, closing deals and cementing ValidSoft’s position in the North American market.”

“We are delighted to have Mac join the team at such an exciting time in our company’s history”, commented Tim Dunn, Commercial Director at ValidSoft. “Mac will help us capitalise on the huge Voice Biometric market opportunity in the United States and the strong growth in demand we are experience there.”