URBAN MASSAGE ANNOUNCES NEW ON-DEMAND WELLNESS SERVICES WITH A £2.5M INVESTMENT ROUND

Urban Massage, the tech-forward wellness app, this morning announces plans to launch a new suite of wellness services from September 2018. The product expansion will help Urban Massage make the transition from massage to a more holistic service, fully focused on helping people cope with their busy urban lifestyles.

In conjunction with the new services, Urban Massage also today launches its public crowdfunding campaign on leading European equity investment platform, Seedrs. In total, the company is looking to its community to raise £2.5 million and has already attracted over £2.3 million from pre-registered customers, staff and practitioners. Funds from the round will be used to help accelerate their growth as they work towards the rapid roll-out of the new wellness suite.

Urban Massage’s aim has always been about offering self-care on-demand, starting with the ability to book an expert massage therapist to your home within an hour. Since launch in 2014, the Company has recorded over 330,000 treatments, and built up a strong base of loyal customers, including 10,000 monthly active users and a 70% repeat rate across the board.

However, with an estimated 85% of adults saying they regularly feel stressed and just a 20-minute commute shown to contribute to chronic stress and burnout[1], Urban Massage now want to go even further in making it easier to access stress-relieving services proven to improve health and wellbeing. By the end of 2019, Urban Massage aims to offer a full self-care suite, including fitness, confidence-boosting beauty treatments, and strength-building medical services like osteopathy and physio. By 2020, the Company intends to move into more touch points – including digital services, self-care products and city hubs.

In the EU and US alone, the health and wellness industry is currently valued at $319bn[2]. On-demand massage was an innovative way for Urban Massage to get a gender-neutral foot into the industry. However, with the launch of the new suite of services, Urban Massage is expanding into an addressable market that it estimates to be worth $7.5bn.

Antoine Nussenbaum, Partner and Co-Founder of Felix Capital, commented: “We have been delighted with Urban Massage since our initial investment and see a real demand in the market for their product as evidenced by the strong interest already. We are confident that their smooth transition into a more holistic curated wellness destination under the Urban brand will continue to go from strength to strength. We fully support them in their vision to make wellness available to everyone.”

Urban CEO and Co-Founder, Jack Tang, said: “We’ve got to where we are because of our super invested community of staff, customers and the therapists who use our platform. We’re excited to work with Seedrs to provide a chance for them to be part of the journey in an increasingly meaningful way.

I believe that we have developed the technology and expertise to offer a consistently high-quality at-home experience. Now it’s time to widen our offering into more of the services that help people feel strong and ready for anything – whether it’s a PT that gets you to that first amazing pull-up, or a facial that makes you feel clean and fresh after hours of tube commutes.”