UL Enterprise Launches New Brands
The UL enterprise revealed new brands for its three organizations — UL Research Institutes, UL Standards & Engagement and UL Solutions. The brands reflect and clarify the unique role that each organization plays in working for a safer world.
“Our expertise in safety science has enabled the advancement of the human experience, including safety at work and home, for more than 128 years,” said James Shannon, board chairman, UL Research Institutes and UL Solutions. “While the brands signify a new era for each of our organizations, we share a history and the UL and Underwriters Laboratories names, which are synonymous with safety science leadership. Our brands may be evolving, but our commitment to working for a safer world is constant.”
The UL enterprise confronts safety challenges head-on, turning questions and hypotheses into discoveries, and innovating to ensure that scientific knowledge is applied. The three organizations’ capacity to create change is amplified by a distinctive network of researchers, engineers, technologists, government regulators, technical experts and business leaders to advance safety science.
Each of the three organizations — two nonprofit organizations and the commercial business — serves a distinct role in helping to advance safety science:
- The UL Research Institutes brand signals its focus on rigorous independent research into ongoing and emerging human safety risks. As threats evolve and their consequences become more severe, UL Research Institutes pursues scientific discovery to advance public safety — marshaling resources to scan for and assess emerging human safety risks in areas such as autonomous systems and artificial intelligence.
- The UL Standards & Engagement brand exemplifies its longstanding role as a critical facilitator of standards-related public-private partnerships around the world. UL Standards & Engagement translates data and safety science research into actionable, rigorous safety standards and drives safety advocacy campaigns focused on improving public safety.
- The UL Solutions brand represents its commitment to partnering with customers and stakeholders around the world to help solve safety, security and sustainability challenges. A global safety science leader, UL Solutions delivers testing, inspection and certification services, together with software products and advisory offerings, that support our customers’ product innovation and business growth.
While the logos for the organizations have been updated to reflect the new brands, the existing UL Certification Marks, which signal high-quality performance and independent third-party safety, security and sustainability certification, will remain unchanged.