Saxo Joins Platforms Association to support Sector-wide Collaboration and Growth

Saxo, a leading global platform for online trading and investing, today announces its membership of the Platforms Association, the industry body representing UK investment platforms. 

Founded in September 2024, the Platforms Association provides a unified voice for platforms offering services such as ISAs, personal pensions and general investment accounts, and financial adviser tools and support. The association was formed to act collectively to improve the experience of advisors and investors by addressing evolving platform requirements, clarify regulatory expectations, and promote operational efficiency. 

The Association is open to UK and European regulated firms involved in the custody, settlement, and safeguarding of retail investor assets. It provides a constructive forum for dialogue with policymakers and regulators and is expanding its focus to include distribution and Managed Portfolio Services (MPS), while championing best practice and collaboration across the ecosystem.

The Platforms Association strengthens industry cohesion by improving advocacy, promoting consistent messaging and driving strategic communications across the sector. It also enhances knowledge-sharing, raising industry standards, and coordinating efforts around market expansion and emerging technologies. 

Andrew Bresler, CEO at Saxo UK, said: “We’re delighted to join the Platforms Association at a pivotal moment of technological and policy evolution in our industry. A unified voice is essential to shape regulation and foster sustainable growth. We look forward to working with fellow members to deliver strong outcomes for consumers and support the development of a competitive, well-functioning investment platform sector.” 

Keith Phillips, CEO at the Platforms Association, added: “Platforms are democratising investing, transforming how millions of retail investors and their advisors manage their financial futures. With evolving regulatory frameworks redefining industry responsibilities, sector-wide coordination is more important than ever, and having Saxo’s involvement significantly strengthens our collective voice.” 

Saxo continues to build significant momentum across its business. A refreshed pricing model and the launch of its Flexible ISA have helped fuel a 132% year-on-year increase in new global trading clients. In the UK, Saxo is seeing growth among younger and more diverse investors, with under-25s now accounting for 15% of new sign-ups (up from 9% in 2023), and the share of new female clients tripling year-on-year to 18%.