IG Turns to AI to Transform Marketing Compliance

 Adclear, the financial promotions platform, has today announced that it is partnering with leading investing and trading platform IG, to leverage the power of AI across marketing compliance. IG will embrace the cutting-edge technology to supplement existing processes to ensure all marketing, social media, website and product content adheres to the latest “finprom” rules and regulations.

Following a successful pilot, IG has rolled out Adclear’s AI across its UK&I marketing and compliance teams. The tech will analyse marketing content and rapidly flag any changes required to bring promotions in line with relevant regulations. This includes marketing content promoting stocks and shares, ETFs, cryptocurrency and more sophisticated trading products, wider global markets and products.

By reducing the traditional “back-and-forth” review process, the technology enables teams to streamline compliance approvals whilst keeping pace with modern marketing demands. In the initial weeks of going live, the tech has already enabled IG to speed up its compliance approval process and increase first-time approval rates.

IG Group recently became the first retail broker to secure an FCA Crypto Licence in the UK. As the financial watchdog continues to consult on new rules for crypto firms – and amidst reports that they will face a “high bar” – finance brands are seeking new, AI-powered routes to strengthen and speed up their compliance processes against a shifting regulatory backdrop.

Adclear’s AI is relied on by marketers from across the financial sector to ensure that financial promotions adhere to relevant regulations, whilst providing an in-depth audit trail for compliance teams. Their technology is already used by IG Group-owned fintech Freetrade, alongside Lloyds Banking Group, PensionBee, Yonder, Trade Nation, ActivTrades, Ocean Finance, as well as one of the world’s largest crypto exchanges and the UK’s largest neobank.

As it’s rolled out more widely, the AI platform will continue to help teams across IG speed up compliance reviews, and produce clear and impactful content – including press articles, social media posts, OOH and digital ads.

Elise Ash, Marketing & Growth Director at IG, added: “Forward-thinking finance brands need to keep pace with modern marketing techniques, but we can’t afford for that to come at the expense of accuracy and compliance. This technology allows us to deliver on both fronts simultaneously.

“Prior to Adclear, getting creative and marketing content signed off within our target approval window was challenging. Our compliance teams were already really busy and the volume of content we were asking them to review was only growing – so the issue was compounding. We’re only a few weeks into the full roll-out of the AI, but we’re already seeing 87% of assets approved on time, which is a major step forward for us.”

Doni Hoti, CEO & co-founder of Adclear, said: “FCA and ASA regulations are constantly evolving, just as marketing techniques boost teams’ abilities to create, personalise and ship content to their audiences faster than ever. With new rules – including those around cryptoassets – set to come into force later this year, finprom is on track to come under an increasingly bright spotlight. To continue to meet demand, firms like IG need processes that are robust, accurate, and able to keep pace with the market. We’re excited to be partnering with them to help unlock a new chapter for their compliance at such a critical time for the sector.”