FF News Logo
Wednesday, October 01, 2025
FF Awards Leaderboard Banner

The Evolution of Embedded Finance Experiences

Embedded finance continues to be a hot topic for brands and customers alike. From delivering financial services when and where they are needed – paying in-app for an Uber, for example – embedded finance is now evolving into something much more powerful.

Volvo’s new car subscription service marks a new frontier in embedded finance with the ability for big brands to dramatically change the relationship with their customers from a difficult one-off purchase to an on-going, flexible arrangement with customer experience at the centre.

The second day of this year’s Open Banking World Congress sees Volvo board member Michael Jackson in conversation with Nigel Verdon, co-founder and CEO of Railsbank – the fintech that is leading the development of embedded finance experiences. The pair will offer their unique insights into the future roadmap for embedded finance.

“Volvo has set out to really transform the customer journey through embedded finance experiences. The embedded finance economy is providing a fundamentally different way of creating relationships between companies and consumers,” says Michael Jackson, board member of Volvo, former COO of Skype, and a long time FinTech investor.

“We are in a new age, the legacy banking system is now out of touch with the move towards embedded finance experiences. Fintechs have provided the conduit for change but they risk being left behind if they don’t embrace this fundamental shift in consumer finance,” says Nigel Verdon, co-founder and CEO of Railsbank.

People In This Post

Companies In This Post

  1. Owen Morton and the Fintech Behind Daily Payouts: A New Standard for Prop Firms Read more
  2. EXCLUSIVE: “Turning Back the Tide” – Maya Tuyen Reisinger, G+D and Simon Rosenberger, Parley for the Oceans in ‘The Fintech Magazine’ Read more
  3. DailyPay Appoints Accomplished Technology and Product Leader Poulomi Damany As Chief Product Officer Read more
  4. Addepar’s Global Expansion Accelerates with New Switzerland Office Read more
  5. Nuvei Launches First AI Integration Agent to Accelerate Client Onboarding Read more
FTWLondon 2025 - Vertical Marketing Toolkit visual 1080x1920 (1)