TeleTech Recognized by Content Marketing Institute for “The Technology of Us,” a Collection of Essays About Finding Humanity in Our Connected Future
TeleTech Holdings, Inc., a leading global provider of customer experience, engagement and growth solutions, was named the winner of a 2015 Content Marketing Award by the Content Marketing Institute in the category of Best Corporate Book. The award recognizes the company’s latest thought leadership, “The Technology of Us,“ a collection of essays and interviews with leading authors and thinkers about technology’s potential to reshape business, produced in conjunction with Original9.
“The Technology of Us,” available online and as a downloadable e-book, aims to help today’s market understand the growing connection between technology and people, and guide today’s brands and business leaders toward leveraging these developments in ways that evoke empathy. The essays intersect many industries and points of view, creating a holistic perspective of technological advancement and its impact on people and businesses.
Essayists and interviewees include: Gadi Amit, founder of NewDealDesign; John Hickenlooper, Governor of Colorado; Rachel Armstrong, professor of Experimental Architecture at Newcastle University; Randy Komisar, partner at venture capital firm Kleiner Perkins Caufield & Byers; George Lucas, film director and entrepreneur; and Don Peppers, leading authority on customer-focused business strategies. The e-book also includes commentary from TeleTech CEO Ken Tuchman on empathy as a catalyst for innovation, and humanity as a key differentiator for tomorrow’s leading companies.
“The “Technology of Us” is a response to the rapid pace of technological innovation, and its dramatic effects on our relationships, our lives, and our work. In my mind, no objective view of technology could ever be anything less than optimistic, and this book orients around this notion across industries and with insights from leading thinkers, researchers and authors,” said Don Peppers, founding partner at Peppers & Rogers Group.
The Content Marketing Awards recognized 75 total winners spanning the disciplines of Strategy, Distribution, Editorial and Design. In Best Corporate Book category, TeleTech’s “The Technology of Us” surpassed competition from “The Authoritative Guidebook” by All Roads Inc., “The Naked CEO Book” by CPA Australia, “Game the Plan” for Xactly Corporation by Greenleaf Book Group and “Rhythm” for Rhythm Systems by Greenleaf Book Group.
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