Tame your taxes

ANNA expands into tax services 

ANNA, the mobile business current account and financial admin app is significantly growing its suite of services. 

Unveiled on Monday 10th February at an investors’ event in Shoreditch, ANNA launched new personal and business tax features that will calculate, file and pay taxes on behalf of self-employed, freelancers and small business customers. ANNA is inviting an initial set of customers to sign up and is opening the service up to new customers on a limited basis. The offering will be fully compatible with HMRC’s Making Tax 

Digital initiative. 

The new service will make use of ANNA’s tax deadline and auto-expense categorisation and build on accounting-led services for both individuals and businesses. This will comprise of: 

• Personal tax – expense tracking, and self-assessment calculation and filing 
• Business tax – calculation and filing of VAT, corporation tax. Financial account submissions, companies house confirmation statement.

The service will be available via subscriptions; £9.90 per month for personal, and £19.90 per month for business tax; both come with access to a professional accountant for regular accountancy health checks and advice, a first in mobile banking. Open banking features will allow ANNA to automatically reconcile transactions from outside the ANNA current account – and customers will be able to sign up to tax services without opening an ANNA account. 

Eduard Panteleev, CEO and co-founder of ANNA explains further; “We know that keeping on top of tax admin is one of the main stresses of being your own boss. And we believe that the current choice of accounting software and services can be confusing and expensive for people who want to stay close to their tax affairs. ANNA is designed to make it easy and transparent – you can get everything done all in one place.” 

Customers can sign up and register for the new tax services here https://anna.money/tax-services Launched in September 2018, ANNA has over 16,000 customers. The app combines a current account, debit card and digital assistant that helps with financial admin like sending and chasing invoices. 

Shortly after launching in 2018, ANNA gained recognition for its carefully considered brand – working with renowned strategist Michael Wolff and multi-award-winning NB Studio to create a fun, playful and design-led fintech brand. This was soon followed by ‘The World’s First Miaowing Debit Card,’ a high profile campaign that built ANNA’s reputation as a challenger in its sector. ANNA has since won several awards including winning the Finovate Awards Top Emerging Tech Company and Best SMB/SME Banking Solution, and Digital Launch of the Year at the FS Tech Awards.