Sync Savings Backs National Push to Fix the UK Savings Crisis

Sync Savings, the UK’s Payroll Savings infrastructure platform, joins the National Coalition for Workplace Savings as it launches publicly today in London in the presence of business leaders across multiple sectors, Her Majesty Queen Máxima of the Netherlands the UN Secretary-General’s Special Advocate for Financial Health, and Rachel Blake MP, Economic Secretary to the Treasury marking the beginning of formal employer recruitment at scale. 

The National Coalition for Workplace Savings was established as a central pillar of the government’s Financial Inclusion Strategy, published by HM Treasury in November 2025. Convened by the Money and Pensions Service (MaPS), Nest Insight and The Investing and Saving Alliance (TISA), and backed by a formal statement from the Financial Conduct Authority, its mission is to increase the number of UK employers offering workplace savings schemes and raise participation among the employees who are not yet saving. 

The scale of the problem the coalition is addressing is stark. One in ten working adults in the UK has no savings at all. A further 20% have less than £1,000. More than 13 million people are classified as having low financial resilience. 

The evidence for what works is equally clear. When friction is removed, more people save – particularly those who intend to but find that life gets in the way between intention and action. 

Sync was built on exactly this structural argument. As the UK’s first dedicated Payroll Savings provider, Sync is savings-first by design – built from the ground up around one mission: improving the financial resilience of the UK workforce. The platform combines enterprise-grade Payroll Savings infrastructure with a consumer-grade experience, pairing a beautifully designed employee journey with onboarding and engagement flows grounded in behavioural science. Every step removes friction, reduces cognitive load, and makes saving the path of least resistance. Sync sits at the point of payroll – the most powerful intervention point in anyone’s financial life – enabling employees to save automatically from their salary before spending decisions are made. 

Rachel Blake MP, Economic Secretary to the Treasury said:  “Everyone should have the opportunity to build financial resilience, but we know that when household budgets are stretched, saving can be difficult. 

The Government’s Financial Inclusion Strategy creates more opportunities for people to save through workplace savings schemes. Working with employers across sectors, this coalition will help make workplace savings schemes easier to access and support more 

working people to build regular savings habits and a financial safety net. I strongly encourage employers to get behind this scheme today.” 

Sync’s role in the coalition reflects something deeper than membership: an active hand in shaping the regulatory and policy conditions that make workplace savings possible at scale.

Joss Tasker, CEO and co-founder of Sync Savings, contributed directly to the FCA’s statement on workplace savings schemes, published in August 2025, which gave employers and payroll providers the regulatory clarity needed to implement workplace savings with confidence. The statement addressed perceived barriers that had held back adoption for years, from financial promotions rules to data sharing under UK GDPR, and helped unlock the conditions for today’s launch. 

Joss Tasker said: “The reason most people aren’t saving is not because they’re bad with money or don’t care about their future. They’re not saving because we’re all human, and life gets between intention and action. We know that willpower alone doesn’t always work. What does work however is removing the decision entirely and automating savings, and making it the default; remove the friction, and suddenly the people who always meant to save actually do. We started Sync because we believed in Payroll Savings and the power of automation from the start. Seeing the government, the FCA and the coalition all move in the same direction today makes me genuinely proud of what the team has built and optimistic about a future whereby financial resilience is commonplace.” 

The coalition’s steering group is chaired by the Co-op. With today’s public launch, formal recruitment of employer signatories is now open, with implementation activity running through the second half of 2026 and beyond. 

Employers, savings providers, payroll providers and credit unions can register their interest at tisa.uk.com/savingscoalition.