SPS offer is fully aligned with the marketing needs of Fintech and traditional issuers of payment cards
By FF Newsroom · 12 November 2019
SPS, a world leader in contactless and dual interface card manufacturing technologies, supports Fintech as well as traditional financial institutions in reinforcing their customer relationship, by bringing them differentiation means and ways to satisfy the most demanding cardholders.
In an always more competitive market, financial institutions are increasingly in need of differentiation when it comes to their payment cards. Typically, Fintech, or neo-banks, want to show their innovation capacity through the image carried by their banking cards while established financial institutions need to microsegment their clientele and to provide to each segment a card reflecting their status. SPS has developed a set of technologies that help issuers achieve these goals.
The world’s most famous neo-banks have chosen to use SPS technologies for their payment cards. These Fintech use technology components such as transparent cards, metallic or non-metallic foil or colored edges for specific card designs, to develop their innovation image.
Traditional financial institutions are in need of fine segmentation of their clientele; especially as they want to provide a status symbol to their high-end customers. Thus, they need to be able to have different physical features for different cards. Many financial institutions are now offering cards with metallic foil artworks, heavy cards or even metal cards to their high end cardholders.
SPS proposes an extensive series of physical features on cards that allow debit and credit card issuers to bring differentiation to their card portfolio. The flexibility brought by SPS e-Boost PAY® technology allows card vendors to easily manufacture cards including technology components such as:
- Metallic or non-metallic foil, allowing a wide variety of text and designs in metallic inks to satisfy specific client segments,
- Colored core cards, a means of differentiation between different card series as the color is visible on the card edge,
- Transparent cards and transparent windows that allow cardholders to actually see through the card,
- Non-standard card formats, which make issuers stand out of the pack,
- Heavy cards that give a feeling of status to their cardholders,
- Metal cards that bring even more status as they combine their weight with a metallic aspect and a metal noise when they are dropped,
- CAI®, Customized Antenna Image, allowing to integrate a specific antenna that includes the financial institution logo or any other pattern,
- CMI®, Customized Module Image, allowing to engrave any pattern on the surface of the micromodule, showing the bank logo or any other specific symbol specific to the card series micro- segmented target.