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Tuesday, November 25, 2025
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Smartr365 Survey reveals almost a fifth of brokers have been held as ‘data prisoners’

Research from Smartr365, the UK’s leading end-to-end mortgage platform, has today revealed that almost a fifth (17.5%) of UK brokers have been held as ‘data prisoners’ (those effectively trapped to CRM systems by complicated methods and/or extortionate fees to retrieve data).

Of those who reported experiences as data prisoners, over a quarter (26%) were charged over £1,000 for the return of their data. One in twenty were charged at least £10,000, with one in fifty charged over £20,000.

Despite this, just under nine in ten respondents (86%) agreed that a mortgage application journey led by tech is safer than its paper-based equivalent. This reaffirms confidence in the mortgage tech sector despite obvious failings around data handling in some instances.

Transparent CRM systems, such as Smartr365’s, provide brokers with a fair and honest breakdown of rights and access to their data from the outset. Smartr365 believes that a lack of data transparency is hindering the growth of the mortgage industry.

Thora Kehoe, Chief Product Officer at Smartr365 commented:

“Wrongful data handling is not only holding brokers to outdated and ill-fitting tech platforms, but also limiting the growth of the mortgage industry. This is a scandalous practice that deserves much more attention.

“We call on all tech platforms to be transparent – in terms of their pricing, offering, and data handling. That almost a fifth of brokers have been unfairly penalised indicates that the problem is widespread, so it’s vital we don’t let this become a chronic issue which stymies the progress of our industry. Let’s stamp out these murky tactics to build a clearer and brighter future for all.”

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