Smart finance app W1TTY surpasses 330,000 downloads

Smart finance app W1TTY surpassed 330,000 downloads this week – the latest in a series of milestones for the rapidly-growing UK-based fintech startup following its launch in October 2021. This exponential surge in user sign-ups from across Europe, was achieved in under five months, ahead of its anticipated UK launch in 2022.

While officially launched in Spain, Portugal, Poland, Lithuania, Latvia, and Estonia, its reach has spread through-out EEA. W1TTY is focused on empowering a progressive Pan-European generation who are experiencing particular and un-answered financial needs. Through offering Gen Z and Millennials smart tailored banking solutions their goal is to equip, personalise, and provide its users an accessible new-era experience which will include digital assets, crypto facilities and next-level credit cards

W1TTY conducted a series of market surveys to explore the financial habits of Gen Z and understand what 18-24-year-olds want in a banking partner. More than a third (37%) said loyalty schemes, 31% said cashback schemes, and 28% said a streamlined app that is easy to navigate. Almost one in five (18%) also want cryptocurrency support and advice.

Survey results compounded the existing W1TTY ambitions, aligning to the already available suite of features that include 24/7 customer service support and 1% cashback on all purchases. The survey results also reinforced the users’ requirement for W1TTY’s upcoming digital assets, Crypto facilities and the fully immersive rewards programme.

Created by founder and CTO Ammar Kutait, W1TTY’s vision reflects a passion for improving young people’s financial wellbeing and literacy. Kutait believes the demand that W1TTY has witnessed since the launch validates the gap in the fintech and banking market to support Gen Z with the daunting task of managing their money.

States Kutait, “We’ve placed an enormous emphasis on understanding the needs of our audience and we’ve developed products and features to meet those exact requirements. We’re constantly undertaking rigorous market research, are in regular dialogue with our target markets and we’re constantly listening to user feedback. This is what I firmly believe sets us apart from others in our industry.”

He continues ‘We have also believed the argument that the fintech market is oversaturated doesn’t align with the customer acquisition figures we’re experiencing. Achieving over 330,000 new downloads in such a short time proves young people want something unique and customised, they don’t feel they are being catered for by the current other options available – and we want to fix that”.

W1TTY secured its EMI license from the FCA last year and is gearing up to launch into the UK market in the coming months.