SIBS Romania With a New Leadership: Hugo Araujo is the New Company’s CEO

Hugo Araújo is the new CEO of SIBS Romania (formerly Romcard and Supercard), one of the most important European companies in the payments sector. His goal is to consolidate SIBS Romania’s position as a preferred partner for payments and to simplify the daily life of users in Romania and the region, by offering innovative, safe, and reliable payment services.

Hugo Araújo has 20 years of experience in the payments market, and recently held the position of General Manager of SIBS International.

“I’m delighted to assume SIBS Romania leadership aware of all the challenges we have ahead of us. I’m sure all the experience I have gained during my 20-year career in the payments sector will be of great value for SIBS Romania business development. The company counts with the most valuable asset a company can have, its team, which achieved great successes. I’m sure that, together, we will achieve much more in order to offer to the Romanian and CEE region market the most innovative, secure, and reliable payment methods”, says Hugo Araujo, SIBS Romania CEO.

Under the new leadership, the company plans to continue developing the existing payment services portfolio, but also to invest in creating and implementing new digital solutions, based on SIBS ‘top capabilities and technologies, offering customized solutions for each partner, both from the banking and retail area.

SIBS Romania is the largest third-party processor in Eastern Europe and offers a wide range of services and products, including payment processing services, card issuance, and personalization, ATM and POS outsourcing, 3D Secure services, wallet platforms, and complete loyalty solutions for banking and retail, with operations in Romania and other markets, such as Moldova, Serbia, Hungary, Kosovo, Montenegro, Macedonia, and Lithuania. SIBS began its journey as a startup and today is one of the largest players in the fintech market. SIBS is one of the leading creators and providers of payment solutions in Europe, Africa, and Asia, serving over 300 million users. SIBS has also established itself as one of the most important European processors, in terms of innovation and payment security, as well as a benchmark in outsourcing services and in the production and personalization of cards.