Report: Investors Unlikely to Invest if There’s no Investor Relations Website

Question #1: Would you / do you invest in a public company that does not have an Investor Relations website?

Imagine you are a sales person and you only answer the phone 47% of the time. That’s the metaphor companies need to consider regarding not having an IR website. It does seem that institutional investors are 10% “trusting” in regard to needing to “visually validate” an issuer online.

Verbatim comments from investors include:

• “Investors have to invest using their own due diligence and not rely on the spin the PR departments spew out to shareholders.”
• “It would be an unusual situation to invest in a company that tells no story.”
• “IR websites are largely irrelevant to making an investment decision.”
• “They are not serious without a site.”
• “Not likely, depends on what access to management I would otherwise have.”

Don’t turn away opportunity

“An investor relations website verifies your company’s financial brand: shareholders and potential investors expect public companies to have one. It demonstrates your corporate transparency as well as markets your company’s professionalism,” stated the study author, Bradley H. Smith, Director of Marketing, Investor Relations and Regulatory Compliance Services at PR Newswire & Vintage.

“It is especially important that emerging growth companies understand this. Without an IR Room, you’re proactively turning away over one-half of your potential.”