RBC Insurance, Wawanesa, Great-West Life and Aviva Canada on Leveraging Transformative Products, Services and Experiences for Outstanding Customer Experiences
By FF Newsroom · 27 March 2019
Leading Canadian insurers to share strategies for exceeding customer expectations in exclusive webinar, April 3rd, 10am CDT
In-step with global trends, the Canadian insurance industry is witnessing a rapid shift towards customer-centricity. In this setting, the need to understand exactly what customers want, and to then effectively deliver on this vision, from quote to claim, has never been so vital. But for legacy carriers jostling for space with the new breeds of agile start-ups and digital-native insurers, there is an emphasis on going above and beyond basic expectations by delivering products, services and experiences that customers need, even if they don’t know it yet.
Join Insurance Nexus for a live webinar, “Exceed Your Customer’s Expectations: Leverage Transformative Products, Services and Experiences”, April 3rd at 10am EDT
Moderator Stephen Applebaum will be joined by Catherine Bishop (Vice President, Sales Optimization, RBC Insurance), Scott Marnoch (AVP, Innovation, Insurance Solutions, Individual Customer, Great-West Life), David Arbuthnot (Director, Innovation Outpost, Wawanesa) and Jonathan Spinner (AVP, Claims Transformation & Strategy, Aviva) to explore strategies for delivering world-class customer experiences, including:
- Getting to grips with what your customer wants: Acquire the tools you need to truly understand customer lifecycles, develop increasingly accurate risk profiles and deliver personalized preferences
- Turning customer needs into insurance reality: Build upon a foundation of customer insights with the potential enabled by innovative tech to not just meet needs, but exceed all expectations
- Leveraging connected services: Investigate, partner and implement current and emerging channels that enable you to manage risks and costs while boosting the value of your customer relationships
- Creating a customer-driven experience from quote through claim and enhance brand value and customer loyalty through service excellence across the entire policy lifecycle