Raylo Pay: New Circular BNPL Set to Change the Way Consumers Get Their Tech for Good

At first glance, disruptive tech leasing brand, Raylo, may just appear to do exactly what it says on the tin, but behind the scenes, its team of fintech experts and developers have built a best-in-class financing and operations infrastructure – this platform became known as Raylo Pay.

Now, to continue the brand’s mission of changing the way consumers get their tech for good, and to challenge the tech industry’s ‘take-make-use-dispose’ model further, Raylo Pay is being launched to third party retailers.

Raylo Pay seeks to make tech more accessible in a way that’s better for consumers, better for businesses and better for the environment – a new circular category of Buy Now Pay Later. The platform can either stand alone or sit alongside a merchant’s existing BNPL options, to not only offer a choice that’s cheaper and greener – but one that also offers a more engaging service during a customer’s upgrade cycle.

The Raylo Group is backed by world renowned investors, including Macquarie, the global financial services business, and leading VC, Octopus Ventures, which has backed Depop, Cazoo and BoughtbyMany.

SO, WHAT ARE THE BENEFITS OF RAYLO PAY?

• Higher conversion with the lowest monthly prices: Merchants can surprise and delight their customers with super low monthly subscription pricing, where consumers pay a fraction of the product’s RRP over the term while the merchant is paid in full upfront risk-free.

• More flexibility: Merchants can put higher value products in reach of more people with a new level of flexibility – consumers choose a subscription term from 1-36 months, and simply return the device to Raylo Pay when they’re done.

• Better experience drives stronger retention: an exceptional level of customer service, great pricing and seamless upgrades means merchants also enjoy stronger repeat rates and unbeatable retention.

• It’s greener: At the end of the lease, the customer returns to the merchant to upgrade, while Raylo Pay collects the old device. Raylo Pay guarantees “old” products go through its baked-in circular approach of refurbish, reuse and recycle.

WHY IS IT BETTER FOR THE ENVIRONMENT?

The manufacture of consumer devices produces billions of tonnes of emissions, but sadly they’re only used for 40% of their total lifespan, with 125 million of them shoved in drawers around the UK. How many phones do you have in your drawer?

Not only this, only 12.5% of e-waste is actually recycled. According to The Independent, the e-waste in landfill from this year alone will weigh more than the Great Wall of China. By 2030, the world is set to see 74 million tonnes of e-waste.

With Raylo Pay, once the subscription is up, the device is refurbished and enters into its circular ecosystem, seeing out its total lifespan of 6+ years vs the average upgrade cycle of 2.31 years in the UK. Once it has completed its total life cycle, it is properly and sustainably recycled.

More than doubling utilisation under Raylo’s circular model would reduce the carbon footprint of our devices by 53% vs a linear economy.

Karl Gilbert, CEO and co-founder of Raylo Pay said: “Off the back of strong growth via Raylo.com and demand from merchants, we have decided to accelerate our mission to change the consumer tech market, by launching Raylo Pay to third party retailers.”

Gilbert continued: “With Raylo Pay, merchants can offer a truly differentiated customer proposition VS. existing BNPL providers – more flexibility, lower monthly prices, better experience and much less waste.”