PXP Financial continues US expansion with Kindred Group partnership

PXP Financial, the expert in global acquiring, payment, fraud and data analysis services, announces today a new partnership with Kindred Group Plc, a leading online gambling operator offering online casino, online poker, online bingo, and sports betting products. Kindred Group Plc consists of nine brands, including Unibet, Maria Casino and 32Red.

Commenting on the announcement, Kamran Hedjri, Group CEO for PXP Financial, said: “As the payments partner of choice for the gaming industry, we ensure the payments process never detracts from the overall gaming experience. Our deep understanding of the regulatory challenges, compliance, and payments issues operators face makes us ideally placed to help Kindred Group cut costs, drive revenue and increase player satisfaction.

“Kindred Group is an extremely well-regarded brand in the industry, and this partnership is not only an opportunity to meet all its payments needs, but further expand our footprint in the US.”

PXP Financial currently has a significant market share in the US, and as gaming continues to grow in the region, more operators are recognising that providing the right payment solutions package plays a crucial role in driving retention and player loyalty. In fact, research shows 49% of gamers would deposit more with better withdrawal options.

Mickael Marceau, Director Payment Solutions Kindred Group added: “As a business that has its origins in the gambling industry, we know the PXP platform is built for today; making payments flexible, instant and global. We’ve been collaborating with PXP Financial for a while and have been impressed with the team’s proactivity and gambling expertise. We’re now excited to get the partnership off the ground and see how it can improve our customers journey.”

The global online gambling market recorded a valuation of USD 63.53 billion in 2022 and is predicted to expand at a compound annual growth rate (CAGR) of 11.7% from 2023 to 2030. PXP Financial is growing in tandem with the industry. This is the latest partnership announcement from the company.