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Polly Wins 2022 AWA Award in the F&I Category
Polly (formerly known as DealerPolicy), the leading insurance marketplace for automotive retail, was named a winner of the 2022 AWA Award in the F&I category by Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing.
The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing. Since then, the AWAs have become a benchmark in the automotive industry for recognizing innovative products in digital retailing, marketing automation, sales process, dealer websites, digital marketing, fixed operations, F&I, training, website merchandising, conversational commerce, business intelligence tools, video technology, OTT, and reputation management.
Brian is honored to recognize the efforts of many deserving companies who stand out in their areas of expertise. Polly’s ability to integrate insurance into the digital retailing workflow of the car buying experience, coupled with its recent integration with Darwin’s popular menu tool, were key differentiating factors in this recognition.
“We appreciate this recognition by Brian and the AWA team,” said Wayne Pastore, President and COO of Polly. “Receiving this AWA Award is a testament to Polly’s passion and dedication in creating a more complete car-buying experience for car buyers and additional revenue streams for dealers.”
Polly allows customers to bundle auto insurance with their car purchase, providing a completely streamlined buying experience that completes the retailing process and generates customer savings. On average, Polly customers who report savings, save $64 per month on their automotive insurance. These savings empower customers to reinvest in additional F&I products offered by dealerships. Dealers in the Polly network report an average back-end gross increase of 44 percent.
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