Pie Insurance Taps Iconic Pop Culture Workplaces in New Small Business Safety Marketing Campaign

Pie Insurance, an insurtech company specializing in workers’ comp insurance for small businesses, today launched a marketing campaign curated for binge-watching business owners across the country. Pie’s pop culture campaign features safety assessments of iconic workplaces from seven industries throughout TV and movie history. The campaign, launched on World Day for Safety and Health at Work, is featured on Pie’s website with expert insights on how safe iconic workplaces like Paddy’s Pub from It’s Always Sunny in Philadelphia, Dunder Mifflin from The Office, The Rosebud Motel from Schitt’s Creek would be in real life.

Pie’s underwriters looked at fictional workplaces across seven industries and provided their expert assessments of the risks in each workplace. The underwriters considered safety hazards, number of employees, location, and previous claims to create an authentic overview of how insurable certain famous workplaces might be today.

“We’re committed to empowering small businesses to thrive, and to us that includes ensuring they have the resources they need to create and maintain safe workplaces,” said Heather McIlhany, vice president of marketing at Pie. “World Day for Safety and Health at Work was created to promote the importance of maintaining a healthy workplace. We wanted to develop a campaign that combines education with entertainment and imagination so small business owners enjoy learning what a safe workplace looks like.”

Pie’s iconic workplaces campaign features these workplaces:

• Restaurants: Central Perk from Friends and Los Pollos Hermanos from Breaking Bad
• Bars: The Leaky Cauldron from Harry Potter and Paddy’s Pub from It’s Always Sunny in Philadelphia
• Hotels: The Overlook Hotel from The Shiningand the Rosebud Motel from Schitt’s Creek
• Health care: Grey Sloan Memorial Hospital from Grey’s Anatomy and Sacred Heart Hospital from Scrubs
• Construction: Very Good Building Company from Parks & Recreation and Tool Time from Home improvement
• Barbershop/Salons: Calvin’s Barbershop from Barbershop and The Demon Barber of Fleet Street from Sweeney Todd
• Offices: Dunder Mifflin from The Office and Empire Entertainment from Empire

More than 2 million accidents occur on the job annually in the United States, and it’s critical for small businesses to maintain safe workplaces in order to protect employees, grow their businesses, and keep serving their communities.