Zip US Expands Flexible Payment Options with Launch of Pay in 2

Zip (ASX: ZIP), the digital financial services company offering innovative, people-centered products for underestimated Americans, announced the launch of Pay in 2¹, a new payment option that allows consumers to split a purchase into two installments paid over two weeks.

Pay in 2 offers customers more control and flexibility to choose the payment plan that works best for them, making everyday purchases more manageable. While Zip’s Pay in 4 offering has helped millions of customers manage larger purchases over six weeks, Pay in 2 is designed to help manage cash flow and everyday spending within a single billing cycle.

“Pay in 2 feels manageable and intentional, fitting naturally between paychecks,” said Destiny Modeste, a Zip customer. “It wraps up quickly, before it becomes something I have to track, which makes those everyday moments feel genuinely stress-free.”²

The launch of Pay in 2 follows a recent pilot that highlighted strong demand for a shorter installment option designed for everyday spending. Notably, 95% of surveyed participants said they would use Pay in 2 again, with future use centered on everyday needs like groceries and bills.³

“We are constantly listening to our customers to understand how they want to pay and are committed to empowering them with alternatives to traditional high-interest credit products,” said Joe Heck, US CEO at Zip. “Pay in 2 offers the flexibility to bridge the time between paychecks for smaller, recurring purchases without the commitment of a longer installment plan.”

Zip is introducing a limited-time incentive for early adopters. From February 9 through February 15, the first 100 customers per day to successfully start a purchase using Pay in 2 will receive one year of no origination fees on every subsequent Pay in 2 order. Terms and conditions apply.