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Thursday, February 05, 2026
FinovateEurope | FFNews

PayPal and Wix Advance Strategic Relationship to Deliver Unified Payments Experience for Merchants

Wix PayPal Integration is now live, enabling U.S. merchants to manage PayPal transactions directly within the Wix Payments platform. This streamlined PayPal unified checkout experience allows for centralized operations, offering more flexibility and better control over payment options.

With this deeper integration, PayPal is now available directly in the Wix Payments platform. Merchants can connect their PayPal Business account and manage all transactions from a single dashboard alongside their Wix Payments activity. This setup consolidates reporting, chargebacks, and payouts, helping merchants streamline day-to-day operations and deliver more flexible payment options to customers. Merchants also gain access to PayPal’s broader suite of features, including PayPal Pay Later (BNPL) and Venmo, offering customers more flexible and convenient ways to pay.  

Funds from PayPal wallet purchases flow directly into merchants’ Wix Payments accounts, simplifying reconciliation and improving visibility over cash flow. This seamless integration gives merchants greater operational efficiency and control, while offering consumers more flexible ways to pay. In addition, as part of this integration, PayPal will also serve as a Payment Service Provider (PSP), powering card processing capabilities within Wix Payments – further streamlining the merchant experience across channels. 

“We’re always looking for ways to create more seamless experiences for our users and provide them with the best way to accept payments and manage funds online, in person, and on the go,” said Amit Sagiv and Volodymyr Tsukur, Co-Heads of Wix Payments. “By bringing PayPal under the Wix Payments umbrella, we gain significantly more control over the user experience and how PayPal’s products are delivered to our merchants. This deeper integration allows us to improve conversion, offer more value, and drive stronger profitability, while giving our users a faster, more unified checkout flow.” 

“At PayPal, we share Wix’s commitment to helping businesses grow by giving them faster, more flexible access to the capital they need,” said Michelle Gill, Executive Vice President and General Manager, Small Business & Financial Services, PayPal. “By embedding PayPal’s most popular payment methods—like PayPal Wallet and PayPal Pay Later—directly into the Wix Payments experience, we’re not just enhancing checkout. We’re enabling merchants to get paid quickly, manage everything in one place, and unlock new ways to serve their customers and scale their business.”

Wix Payments offers small businesses a more streamlined way to manage payments through its platform. Users can handle transactions online, in person, or on the go using a range of secure payment options, designed to accommodate different customer preferences at checkout. With a full suite of options, merchants can adjust preferences to improve conversion rates and simplify day-to-day operations, and manage everything from a single dashboard, making it easier to track and report payments. Learn more about Wix Payments here.

This solution is available to U.S.-based Wix Payments users with plans to make this feature available in more regions over time.

With the Wix PayPal Integration now available, merchants gain a seamless, unified solution for managing online payments—powered by trusted PayPal infrastructure.

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