TikTok and Visa Launch Strategic Collaboration to Empower SMBs in the UAE

The TikTok Visa collaboration has officially started in the UAE to help small and medium-sized businesses there. This small business program gives entrepreneurs the training, tools, and digital marketing advice they need to grow.

Starting 1st July 2025, SMBs that spend $250 on their TikTok campaign using a Visa Commercial card will receive $150 in TikTok Ad Credits, unlocking even greater potential to reach new audiences and grow their business.

This offer is available exclusively to first-time TikTok Ads Manager users and is valid until September 30th, 2025. In addition to ad credits, eligible businesses will also gain access to a selection of exclusive benefits, including TikTok masterclasses, Q&A sessions with TikTok experts, and “Grow with TikTok Resource Hub”. As a bonus, the first three SMBs to register will receive a free, creator-made ad.

The TikTok Visa collaboration gives UAE business owners access to useful digital tools and teaches them how to grow their online businesses.

“SMBs are the heart of the UAE’s economy, and we are committed to helping them thrive in the digital era,” said Joanne Chehab, Head of Business Partnerships, Global Business Solutions, MENA – TikTok “This collaboration with Visa provides SMBs with not just financial incentives, but also the knowledge and tools they need to show up authentically and creatively on TikTok. It aligns perfectly with the UAE’s vision to foster innovation, entrepreneurship, and digital growth. (1)”

This aims to make it easier for SMBs to harness the power of TikTok to reach customers and grow their businesses online. It reflects both companies’ commitment to supporting entrepreneurs in the region and aligns with the UAE’s broader strategy to accelerate digital adoption and drive economic diversification through innovation.(2)

“Visa is proud to support SMBs; an essential driver of economic resilience and innovation in the UAE,” said Salima Gutieva, Visa’s VP and Country Manager for UAE. “Through our collaboration with TikTok, we are enabling businesses to access new customers not only through digital marketing but also equipping them with the skills needed to succeed. This initiative reflects our ongoing commitment to empowering entrepreneurs as part of the UAE’s digital transformation agenda.”(3)

This TikTok Visa collaboration marks a significant step in bridging the gap between financial enablement and digital creativity for SMBs. By combining Visa’s trusted payment solutions with TikTok’s dynamic platform, the initiative opens new doors for business owners to scale with confidence in an increasingly digital-first world.

With the TikTok Visa collaboration, SMBs in the UAE are better able to grow and build their digital presence with the help of curated resources and sessions led by experts.