Sunbit Sees 6% Lift in Acceptance Rates With Checkout.com’s AI-Powered Payments Technology

Sunbit has reported a 6% increase in customer approval rates after integrating Checkout.com’s AI-powered payment acceptance technology. This improvement highlights how artificial intelligence is revolutionizing the fintech landscape, especially in enhancing real-time decision-making and customer experience.

Sunbit, which is already processing nearly $2B in loans per year at a 30% YoY rate of growth, needed to more effectively support future scale by partnering with Checkout.com to optimize its payment processing. Through its relationship with Checkout.com, Sunbit noticed a 6% increase in payment acceptance rates and lowered the cost. This collaboration demonstrates the growing demand for AI-powered payment acceptance in retail, where speed and precision can influence conversion rates.

Bill Walsh, Sunbit’s Chief Customer Officer, said, “At Sunbit, we believe in getting to ‘yes.’ Our tech solution has reached millions of people with financing choices that deliver transparency, great terms, and competitive value that merchants and customers love. In order to deliver this value, we need partners that can help us drive savings and optimization throughout the entire payment lifecycle. Checkout.com’s smart technology gave our team an easy and early reason to engage, but their collaborative and consultative approach to maximizing value is what led us to expand the relationship.”

“Sunbit technology is transforming how consumers access financing by building solutions that are efficient, inclusive, and built for scale. At Checkout.com, we’re proud to provide the payments performance and intelligence that underpin this experience,” said Antoine Nougué, Chief Revenue Officer at Checkout.com.  “By leveraging our Intelligent Acceptance technology and deep acquiring capabilities, Sunbit has increased efficiency  while lowering costs, demonstrating the power of aligning technology, expertise, and shared ambition to deliver better outcomes for merchants and their customers”

One of the fastest growing financial technology companies in the country, Sunbit has built the leading pay over time technology in auto dealership services and healthcare markets including dental, as well as a no-fee co-branded card solution designed for retailers, and embedded its technology in leading SaaS, CRM and market platforms.

Sunbit technology leverages Checkout.com’s Intelligent Acceptance — a product allowing analysis of transaction data across the Checkout.com network, turning these insights into real-time operational  optimizations to improve payment  acceptance rates. Combined with Checkout.com’s Real-Time Account Updater, which automatically updates a customer’s card details when they change, and Network Tokenization, this has increased transaction-level acceptance rates while reducing processing costs.

Sunbit’s engineering and product teams worked closely with Checkout.com’s payment experts, who continuously monitor payment performance to fine-tune processes and identify opportunities for improvement. This led to Sunbit qualifying for a favorable interchange fee program.

The strengthened partnership comes as Checkout.com deepens its investment in North America, having recently expanded operations in San Francisco to support rapid growth in the region. The company reported over 80% growth in the US in 2024 and continues to scale its team and capabilities to meet growing demand from enterprise merchants like Sunbit.

For more information on Sunbit, visit: https://sunbit.com/.