Revolut Becomes a Global Partner and Official Back of Shirt Partner of Manchester City Men’s and Women’s First Teams

WHY THIS MATTERS: This massive sponsorship deal between Revolut and Manchester City is far more than a branding exercise; it represents a mature evolution in global customer acquisition for digital banks. By becoming the official back-of-shirt partner, Revolut is directly embedding its financial ecosystem into one of the world’s largest sports franchises. The strategic value lies in the integration of Revolut Business and Revolut Pay into the club’s operations, transforming the fan experience into a proprietary payment loop. This is a practical deployment of embedded finance, where core retail banking features—such as co-branded virtual cards and reward points—are seamlessly integrated into a high-frequency lifestyle touchpoint. This strategy bypasses traditional advertising costs by capturing consumers where they are most emotionally engaged, ensuring Revolut remains top-of-wallet. For other fintechs, this move raises the bar, demonstrating that meaningful partnerships require not just logo placement, but deep integration into a partner’s transactional infrastructure to accelerate growth toward the 100 million customer mark.

Revolut, the global fintech leader with over 70 million customers, has today announced a landmark agreement with Manchester City to become a Global Partner and the Official Back of Shirt Partner for both the men’s and women’s first teams. Building on the success of its existing partnership with Manchester City Women that began in January 2025, the move unites the world of finance and football to unlock unique experiences for fans globally.

As part of the multi-year agreement, the Revolut brand will feature on the back of the Men’s team playing shirts for domestic cup matches and WSL and cup fixtures for Manchester City Women, in addition to selected training wear.

Since the beginning of Revolut’s partnership with Manchester City Women in 2025, the two organisations have collaborated to deliver a number of exciting campaigns and activities for fans and customers alike, including matchday takeovers at key WSL fixtures throughout the season. 

Today’s announcement will see the brands further unite to establish new ways for fans to connect with the sport during men’s and women’s match days, with a calendar of unique benefits, experiences and activations planned throughout the year. 

The first of these will be the launch of four co-branded virtual cards, which can be accessed within the Revolut app, and will be available to customers across the UK and Europe from today (T&Cs apply). The launch of the co-branded cards celebrates a shared passion for football, reinforcing Revolut’s ambition to go beyond banking and build authentic connections with their customers at the intersection of sport and everyday finance.

Revolut Business will also be integrated into the club’s financial infrastructure, helping to improve operations and fan experience. This includes the future implementation of Revolut Pay, Revolut’s secure checkout tool, allowing fans and customers to earn more RevPoints as they spend (RevPoints and Revolut Pay T&Cs apply). A range of discounts across various touchpoints of the club will also be available for Revolut customers. 

Antoine Le Nel, Chief Marketing and Growth Officer at Revolut, commented: “We’re incredibly proud to become the Official Back of Shirt Partner of Manchester City men’s and women’s first teams. Both Revolut and Manchester City are built on a shared DNA of high performance, infinite ambition and a desire to go where others have never gone before – and that’s why it makes sense to expand our partnership.

“We aren’t just putting our logo on a shirt; we’re integrating Revolut into the heart of fan experiences at the club, ensuring City fans enjoy the same fast, seamless and rewarding interaction with their football club as they do with their finances.”

Peter Laundy, Senior Vice President of Partnerships, City Football Group, said: “Since early 2025 – when Revolut marked their first investment in women’s football by becoming a partner of Manchester City Women – we have enjoyed working together to deliver special moments for our fans and Revolut customers.

“We’re incredibly proud to have expanded that relationship today and be the chosen partner for Revolut as the brand looks towards men’s football. Through this collaboration and the integration of Revolut expertise and technology, we’ll look to improve fan experience and operations and offer unique opportunities for future engagement with the Club.”

This landmark partnership signifies Revolut’s increased investment in the sports industry, which also includes partnerships across motorsport, rugby and basketball,  bringing fans closer to the sports they follow as the brand accelerates towards 100 million customers.

FF NEWS TAKE: This agreement absolutely moves the needle, transforming significant marketing spend into a long-term payments infrastructure play. The integration of Revolut Pay into the stadium ecosystem provides a blueprint for how financial institutions can secure transactional real estate. The critical factor to watch now is how quickly Revolut expands this model globally, translating this Manchester City success into similar comprehensive deals across other major sports verticals to diversify their customer base and reinforce their position as a top-tier digital bank.