PPRO Partners With Scalapay to Unlock Access to Millions of BNPL Users in Southern Europe

WHY THIS MATTERS: The collaboration between local payments platform PPRO and Buy Now, Pay Later (BNPL) specialist Scalapay signals a decisive acceleration in the integration of regional-specific payment options into global e-commerce infrastructure. This is a crucial validation of the local payments paradigm, underscoring that seamless cross-border trade hinges on meeting consumers with their preferred method, particularly in high-growth markets like Southern Europe. By embedding Scalapay’s three- and four-installment solution into its expansive network, PPRO is directly addressing the merchant need for higher conversion rates and increased average order value, as evidenced by the significant performance metrics in the release. The move highlights the maturation of the BNPL ecosystem, where strategic distribution partnerships are now the primary battleground for market dominance, turning a once-niche credit option into an indispensable element of the modern checkout experience across France, Italy, and the Iberian Peninsula. This partnership institutionalizes BNPL’s role as a core driver of retail performance.

PPRO, the leading local payments platform, and Scalapay, a leading Buy Now, Pay Later (BNPL) solution in Southern Europe, today announced a partnership to expand access to BNPL across key European markets. The partnership enables merchants and payment service providers (PSPs) to offer Scalapay through PPRO’s platform, providing faster and simpler access to BNPL in France, Belgium, Spain, Portugal and Italy.

Scalapay enables consumers to pay in three or four installments through a flexible and transparent solution, built on strong local expertise across Southern Europe. This includes the ability to seamlessly manage local payment methods such as prepaid cards in Italy, which are widely used in the market, ensuring high acceptance and a frictionless user experience. Combined with a one-click repeat-purchase journey and a locally driven marketing approach tailored to each country, Scalapay helps merchants unlock performance as Buy Now, Pay Later adoption continues to accelerate across Southern Europe. Results show that offering Scalapay can help merchants increase average order value by 48%, improve conversion rates by 11%, and drive repeat purchases, with 63% of users repurchasing within three months. Through this partnership, Scalapay will be made available to a broader network of PSPs and merchants operating across the region.

Buy Now, Pay Later has become an essential part of the e-commerce payments mix, as consumers increasingly value flexibility, privacy, and control over their spending. BNPL adoption remains particularly strong across categories, including fashion and apparel, beauty, travel, home and garden, electronics and marketplaces. By adding Scalapay to its Buy Now Pay Local solution, PPRO now provides access to the service for a wide range of merchants and PSPs using the platform.

Motie Bring, CEO at PPRO, commented: “Growing in fast-evolving e-commerce markets requires access to the right local payment solutions. Scalapay is a strong addition to our ‘Buy Now Pay Local’ offering, giving merchants and PSPs access to a locally relevant BNPL option that supports higher conversion rates and increased basket sizes. With millions of active BNPL users in Southern Europe, there is a clear opportunity for merchants to reach a large and engaged consumer base. This partnership reflects PPRO’s mission to help businesses grow by letting their customers pay local.”

Simone Mancini, CEO at Scalapay, said: “Our merchants see real results, higher conversion, bigger baskets, more new customers and customers coming back. But what excites me most is what it means for consumers: access to credit that’s simple, fast, and fair. Partnering with PPRO lets us bring this to more merchants across Europe, which ultimately means helping more people manage their purchases on their terms.”

With Scalapay now live on the platform, PPRO continues to simplify global expansion for e-commerce businesses, empowering them to gain market share in Southern Europe by letting their customers pay the local way.

FF NEWS TAKE: This strategic alignment fundamentally alters the competitive landscape for merchant services in Southern Europe, positioning local preference as a formidable barrier to entry for global competitors. The immediate focus shifts to the speed at which PPRO’s broad network of Payment Service Providers (PSPs) activates Scalapay, and whether the documented merchant performance gains—such as the 48% increase in average order value—can be maintained at scale. Industry observers should now monitor the aggressive response from incumbent BNPL giants as they attempt to counter this locally-focused embedded finance offensive in