Paydify Urges Industry-Wide Standards for Blockchain Payments at Money20/20

Paydify, a blockchain-based payment gateway, participated in a panel discussion at Money20/20 alongside representatives from Circle and Alea Research, addressing the challenges and opportunities shaping the next phase of digital payments. The session, titled ‘Seamless Transactions: The Next Leap for Digital Payments’, focused on interoperability, user experience, and the infrastructure gaps limiting wider adoption of digital asset payments.

Panelists included Pakning Luk, Director of Strategy at Paydify; Yam Ki Chan, VP of APAC at Circle; and Stefano Sanabria, Director at Alea Research. Luk noted a growing disconnect between user expectations and the current state of blockchain payment infrastructure. “Users don’t want to think about wallets, chains, or conversions — they just want to pay with what they already have,” Luk said. “But on the merchant side, the reality is still far too complex, with fragmented tools and a lack of standardization stalling meaningful adoption.”

According to data from the Onchain Report, 31% of users cited limited merchant acceptance as a barrier to using digital assets, while 26% noted a lack of trusted payment service providers. These pain points, combined with ongoing issues around cross-chain compatibility and manual wallet address entry, underscore the need for streamlined and standardized solutions.

Paydify, which launched earlier this week, offers a plug-and-play gateway designed to simplify digital asset payment acceptance for merchants. Through a single integration, businesses can receive payments from any supported wallet or blockchain, with instant settlement in stablecoins and no transaction fees. Existing integrations include Bitget Wallet, MetaMask, and Trust Wallet, with initial pilots launched across physical retail and online commerce. The company plans to scale across key global industries, including e-commerce, travel, Web3-native platforms, and more, as part of its mission to establish a universal acceptance layer for digital asset transactions.

The panel concluded with a shared view that backend simplification — particularly for merchants — will be central to the next stage of growth in blockchain-based payments.

Luk added that real-world usability depends not only on technical innovation but on ecosystem-wide coordination.

“The focus now is on making digital asset payments as seamless and familiar as traditional methods. That requires removing friction at every level of the stack.”