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Monday, February 09, 2026
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MuchBetter enters sponsorship deal with Real Betis Balompié

MuchBetter, the award-winning e-wallet has entered a three-year sponsorship agreement with Spanish La Liga team Real Betis Balompié.

MuchBetter is the Green and White club’s Official Digital Wallet Provider across five leagues in total: the men and women’s football teams, the Cream Real Betis esports team as well as the Real Betis basketball and Futsal teams.

“MuchBetter is the smart digital wallet that makes life simple,” says MuchBetter Co-Founder and CEO Israel Rosenthal.  “We’re excited to work with Real Betis to bring a secure, easy and simple payment solution to their fans. As the official digital wallet provider, we look forward to finding creative ways to improve the fan experience whether they are at Estadio Benito Villamarin, their favourite retailer or online.”

As La Liga returns, Real Betis supporters and MuchBetter customers will see the MuchBetter logo on the shorts of the men’s football kit. Followers of Real Betis’ esports team, Cream Real Betis, will see the MuchBetter logo prominently on the team’s jersey.

And throughout the season the agreement will bring to life a progression of exciting developments, activities and opportunities which will make following Real Betis a more rewarding experience.

Both Real Betis and MuchBetter are passionate about putting their fans and customers first, be that through innovative technology that makes everyday life simpler or delivering the unforgettable events that make for long-lasting memories. Through this partnership, both brands are committed to driving extraordinary experiences for their communities and beyond.

MuchBetter makes managing your payments easier and more secure by giving its users greater control, flexibility, security and rewards. Customers in the EEA can also request contactless payments fob and a range of payment-enabled wearables for a quick and secure way to pay for things on the go that fits with their lifestyle.

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