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Sunday, February 22, 2026
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Laybuy app launch makes Buy Now Pay Later available everywhere

Laybuy, the leading responsible Buy Now Pay Later (BNPL) provider, will today allow customers to exclusively pay using BNPL at some of the world’s biggest brands including Amazon, eBay, ASOS and Nike.

The launch of the Laybuy app-exclusive shopping means customers can pay in six instalments, interest-free at over 5,000 online stores across retail. For the first time, customers could pay for their next holiday with Laybuy, with well-known brands like EasyJet and booking.com on board with the app-exclusive shopping.

 To get their hands on more brands, shoppers simply need to sign-up to Laybuy, download the app where they can search for their favourite brands within the built-in Shop Directory on their smartphone or tablet. From there, the customer can select the retailer they want to shop at where the retailer’s website loads up as normal within the Laybuy App. When they go to pay, their details will be automatically completed, allowing them to pay for their purchases using Laybuy.

Customers retain all the benefits of using Laybuy, including paying no interest and spreading payments in six weekly instalments. Today’s announcement follows the launch in June of the Laybuy BNPL Mastercard allowing customers to use BNPL in-store through a digital card stored within the customers smart phone digital wallet.

Gary Rohloff, Managing Director and Co-founder, LaybuyToday’s launch is a significant step towards Laybuy’s goal of making Laybuy available everywhere. Not all shops accept BNPL or often it’s a different provider. This is a real game changer and means Laybuy will soon be available in the UK at more than 5,000 brands. Now people have the choice to shop using Laybuy at Amazon, ASOS, eBay or even EasyJet .”

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