Hepsipay Card, in partnership with Visa, can now be used worldwide for all purchases

D-MARKET Electronic Services & Trading (d/b/a “Hepsiburada”) (NASDAQ: HEPS), a leading Turkish e-commerce platform (referred to herein as “Hepsiburada” or the “Company”), announces a five-year agreement with Visa, a world leader in digital payments, to ensure that the digital prepaid cards of its users are accepted all over the world for online and physical purchases.

Hepsipay, initially a platform wallet launched by Hepsiburada to provide fast, secure and easy payments, continues developing solutions to further ease the lives of its customers.

Partnership with Visa opens Hepsipay Card to the world

Users will now be able to create their digital cards with a Visa logo within seconds by logging in to their Hepsipay accounts through Hepsiburada. They will be able to top up cash to their Hepsipay cards via transfers from credit or debit cards, as well as transferring cash from their bank accounts.

Erkin Aydın: “Hepsipay cards with a Visa logo have now become an open loop way to pay for our customers”

Speaking on the partnership with Visa, Erkin Aydın, CEO of Hepsiburada Financial Services said: “Hepsipay was launched as the platform wallet of Hepsiburada. We are the first and only platform wallet licensed by the Central Bank of the Republic of Türkiye. Hepsipay cards now offer our customers an open loop payment solution. We describe this as expanding Hepsipay to the street. This agreement with Visa serves our goal of expanding our payment solutions outside the Hepsiburada platform and will benefit our customers, allowing them to use their cards at any payment point under the assurance of Visa and Hepsipay. We are excited to be able to benefit from Visa’s global experience.”

Samile Mümin: “Hepsipay cards facilitate access to payments and provide freedom and security of payments worldwide”

Samile Mümin, General Manager of Visa in Türkiye, said: “We are pleased to partner with Hepsipay to offer their customers access to digital payments with Hepsipay Visa cards. Thanks to Visa’s global scale and our technological network protected by the most advanced security products and services, Hepsipay cardholders can now enjoy the freedom of paying securely, not just on Hepsiburada platform, but anywhere worldwide. I would like to congratulate all the teams that contributed to the launch.”